The Supremes - New Ways but Love Stays
7/10
ALBUM REVIEW

New Ways but Love Stays

by The Supremes

From intro to finale: what New Ways but Love Stays delivers

Released1970
ALBUM NOTES

From intro to finale: what New Ways but Love Stays delivers

New Ways but Love Stays- Album Overview

"New Ways but Love Stays," released in 1970, represents a significant chapter in The Supremes' illustrious career. This album, their first released after the departure of Diana Ross, showcases the trio of Jean Terrell, Mary Wilson, and Cindy Birdsong, marking a pivotal transition for the group. Released under Motown Records, the album was produced by the legendary team of Nickolas Ashford and Valerie Simpson, who infused the project with their signature blend of soul and pop elements.

The recording sessions took place at Motown's Hitsville U.S.A. studios, where the trio worked alongside a cadre of talented musicians and songwriters, ensuring the classic Motown sound remained intact while allowing for new creative expressions. The album features a mixture of original compositions and covers, with standout tracks such as "Up the Ladder to the Roof," which became a hit single, reaching the top of the R&B charts. Other noteworthy tracks include "Stoned Love" and "I Ain't Got Time," both of which reflect the group's resilience and evolving sound. "New Ways but Love Stays" not only highlights the group's harmonies and vocal prowess but also embodies the cultural shifts of the early 1970s, as The Supremes sought to redefine their identity in a post-Diana era.

The album's themes delve into love, empowerment, and self-discovery, resonating with audiences during a time of social change. Its significance lies not just in its commercial performance—where it charted on both the Billboard 200 and R&B charts—but also in its representation of the evolution of female artistry in popular music. The Supremes continued to be a beacon of talent and innovation, ensuring that their legacy would endure long after the release.



Review

The sound of "New Ways but Love Stays" is a delightful blend of soulful melodies and vibrant arrangements that showcase the new trio's vocal dynamics. Jean Terrell's lead vocals bring a fresh energy, successfully distinguishing the group from its previous incarnation. The album's production is polished, with lush instrumentation that complements the vocal performances without overshadowing them. Lyrically, the album explores themes of love and self-empowerment, with tracks such as "Up the Ladder to the Roof" radiating positivity and hope. However, while the album boasts a strong production quality, some tracks may feel less impactful compared to the iconic hits of the past, revealing the challenges of living up to a legendary legacy.



Highlights

  • Strong vocal performances from Jean Terrell, showcasing her unique artistry.
  • Production quality that maintains the classic Motown sound while introducing fresh elements.
  • Engaging themes of love and empowerment that resonate with the era's cultural shifts.


Weak points

  • Some tracks may lack the iconic punch of earlier Supremes hits.
  • The transition in sound might alienate long-time fans of the original lineup.
  • Limited promotion compared to previous albums, affecting wider recognition.


Overall evaluation

"New Ways but Love Stays" stands as a testament to The Supremes' ability to adapt and grow in a changing musical landscape. While it may not reach the heights of their most celebrated works, it offers a fresh perspective on their sound and a glimpse into the group's enduring spirit.

Personal rating: 7/10

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