Conway Twitty experiments boldly on Even Now
Even Now- Album Overview
Released in 1982, "Even Now" marked another significant chapter in Conway Twitty's illustrious career. Known primarily for his smooth, deep baritone voice, Twitty ventured into new musical territories with this album, blending traditional country sounds with contemporary influences. Produced under the Elektra label, "Even Now" showcases Twitty's ability to evolve while remaining true to his roots.
The album was recorded at the renowned Nashville studios, featuring a talented roster of musicians and songwriters. Twitty collaborated with frequent co-writers like Norro Wilson and John McBride, who helped craft a collection of tracks that resonate with emotional depth and lyrical sophistication. The album's lead single, "It's Only Make Believe," became one of his most memorable hits, and additional singles like "This Time I've Hurt Her More Than She Loves Me" further solidified Twitty's status in the country music scene.
Musically, "Even Now" is characterized by its rich instrumentation, including steel guitars and lush harmonies, typical of Twitty's style. However, it also embraces elements of pop and rock, reflecting the changing landscape of country music during the early 1980s. The album's themes often revolve around love, heartbreak, and the complexities of relationships, which are central to Twitty's artistic vision. "Even Now" not only highlights Twitty's vocal prowess but also his willingness to experiment with sound, making it a culturally significant release in his discography.
Review
Throughout the album, the lyrical content shines, exploring themes of love and loss with a sincerity that resonates deeply with listeners. Tracks like "This Time I've Hurt Her More Than She Loves Me" exemplify Twitty's storytelling ability, evoking empathy and reflection. The blending of genres is particularly noteworthy; songs like "Ain't She Somethin' Else" bring a rock-infused energy that showcases Twitty's versatility as an artist. While some purists may prefer his earlier, more traditional sounds, "Even Now" represents a bold step forward, reflecting the evolving landscape of country music in the early '80s.
Highlights
- Exceptional vocal performance from Twitty, showcasing his emotional range.
- Strong lyrical content that resonates with universal themes of love and heartache.
- Innovative blend of country with pop and rock influences, marking a significant evolution in Twitty's sound.
Weak points
- Some traditional country fans may find the pop influences less appealing.
- A few tracks may lack the same emotional depth as the standout singles.
- The album's polished production may feel overly commercial to certain listeners.
Overall evaluation
Overall, "Even Now" is a strong entry in Conway Twitty's discography, showcasing his willingness to experiment and evolve as an artist while retaining the core elements that have endeared him to fans for decades. It offers a compelling listen for both new and longtime fans alike.
Personal rating: 8/10