Global superstar Demi Lovato returns with her ninth album It’s Not That Deep, available digitally and in physical formats including colored vinyl and CD through Universal’s store.
The project, made up of 11 tracks and entirely produced by Zhone, marks a new artistic era for the singer, who returns to her dance-pop roots with renewed energy. The album is a celebration of freedom, lightness, and full self-control, expressing the joy of rediscovering pleasure and carefreeness in music.
Preceded by the singles Fast, Here All Night, and Kiss, the record blends electronic elegance, pop rhythms, and irresistible melodies, offering an authentic and radiant version of Demi Lovato. The artist shared that It’s Not That Deep was born from a desire to have fun and let go of inhibitions, inviting fans to dance and enjoy music with lightness.
With eight platinum and five gold records in Italy, Demi Lovato is one of the most influential figures in the international pop scene. Musician, actress, activist, and New York Times bestselling author, she boasts over 50 billion streams worldwide and a digital audience of about 300 million people.
Throughout her career, she has released eight albums, all of which entered the Billboard 200 Top 10, with four surpassing one billion streams on Spotify. Her previous album, Holy Fvck, was acclaimed by critics as one of the most intense and mature works of her career.
The tracklist of It’s Not That Deep includes: Fast, Here All Night, Frequency, Let You Go, Sorry to Myself, Little Bit, Say It, In My Head, Kiss, Before I Knew You, and Ghost.
Listen to the album: https://island.lnk.to/DemiLovato
