Tuesday, September 16, 2025 – After weeks of speculation, global superstar Demi Lovato finally announces her ninth studio album It’s Not That Deep, already available for preorder exclusively on the Universal store in physical formats including colored vinyl and CD.
The project has been preceded by two singles, Here All Night, released last Friday, September 12, and Fast, which have raised excitement among fans. It’s Not That Deep features 11 tracks entirely produced by Zhone (Kylie Minogue, Troye Sivan, Kesha), where Demi Lovato revisits her dance-pop roots with fresh energy, celebrating her full regained control of herself while letting go of inhibitions.
The title reflects a mantra that has brought the artist back to the carefree charm of her early career, rediscovering joy in life’s pleasures. Speaking about the project, Demi Lovato shared that creating this album with Zhone was a liberating process, focused on having fun and enjoying life without always taking things too seriously.
The latest single Here All Night confirms It’s Not That Deep as Demi Lovato’s dance-pop era, blending her powerful vocals with pulsating production to create an euphoric anthem for endless nights. The first single Fast, released on August 1, debuted in the Top 10 of the Billboard Hot Dance/Pop Songs chart.
Executive producer Zhone stated that working with Demi was inspiring, and that the album is about breaking free from inhibitions, an experience that shines through every track.
With 8 platinum and 5 gold records in Italy, over 50 billion global streams and around 300 million digital followers, Demi Lovato has released eight studio albums, all debuting in the Billboard 200 Top 10, four of which surpassed one billion streams on Spotify. Her latest album, Holy Fvck (2022), marked a return to rock and pop-punk roots, debuting at the top of several Billboard charts and receiving critical and fan acclaim.
Preorder It’s Not That Deep here: https://island.lnk.to/DemiLovato
