This Time We Mean It

This Time We Mean It- Album Overview

"This Time We Mean It" is the fifth studio album by the American rock band REO Speedwagon, released in 1975. Marking a pivotal moment in the band's career, this album was produced by the renowned music producer and engineer, Kevin Cronin, who also contributed as a songwriter and vocalist. The album was released under the Epic Records label and features a blend of rock and pop elements, showcasing the band's signature sound characterized by catchy melodies and emotional lyrics.

The recording process took place during a transformative period for the group, as they were steadily gaining popularity in the mid-70s rock scene. "This Time We Mean It" includes standout tracks such as "Ridin' the Storm Out," which would later become one of their most iconic songs, resonating with fans for its themes of resilience and hope. The album also includes other notable tracks like "Get What You Play For" and "You Can Fly," demonstrating the band's ability to craft compelling narratives within their music.

This release is significant not only for its musical composition but also for its role in solidifying REO Speedwagon's place in rock history. The album's energetic sound and relatable lyrics helped to set the stage for their commercial breakthrough, particularly with their subsequent albums in the late 70s and early 80s. At a time when rock music was evolving, "This Time We Mean It" showcased the band's potential for mainstream success while retaining their unique identity.

Review

The sound of "This Time We Mean It" is a quintessential representation of 70s rock, blending hard rock riffs with melodic hooks that have become synonymous with REO Speedwagon's style. The production quality is crisp, allowing the instrumentation to shine, particularly the guitar work and the emotive vocals of Cronin. Lyrically, the album captures the yearning and struggles of the human experience, with songs that range from introspective ballads to energetic anthems.

Artistically, the band demonstrates a cohesive vision throughout the album. The arrangements are well-crafted, showcasing the musicians' talents while also appealing to a broad audience. Tracks like "Ridin' the Storm Out" feature a powerful chorus that invites sing-alongs, while others delve deeper into personal narratives that evoke a strong emotional response. The album's ability to balance these elements is a testament to REO Speedwagon's songwriting prowess and musical versatility.

Highlights

• Crisp production quality that enhances the instrumentation.
• Strong lyrical themes of resilience and hope.
• Catchy melodies that invite listener engagement.

Weak points

• Some tracks may feel formulaic compared to the band's later work.
• Lack of commercial hits compared to subsequent albums.
• Production might not appeal to all rock purists.

Overall evaluation

"This Time We Mean It" stands as a significant entry in REO Speedwagon's discography, capturing the essence of 70s rock while laying the groundwork for their future successes. While it may not have the same level of recognition as later albums, it remains a testament to the band's early potential and musical identity.