This Is This

This Is This- Album Overview

"This Is This," the third studio album by American indie pop band Grouplove, was released on March 13, 2020, under the label Atlantic Records. The album follows their 2017 release "Big Mess" and showcases the band's continued evolution in sound and lyrical exploration. Grouplove, known for their euphoric melodies and vibrant energy, recorded "This Is This" during a time of personal and professional transition, which is reflected in the album's themes of self-discovery and resilience.

The recording process took place primarily in Los Angeles, where the band collaborated closely with producer and frequent collaborator, Sam Hollander. The album features a mix of upbeat anthems and introspective ballads, with an emphasis on the group's characteristic harmonies and catchy hooks. Notable tracks include "Deleter," which serves as a metaphor for letting go of toxic relationships, and "Secrets," a reflection on vulnerability and authenticity.

Grouplove's sound in this album is a blend of indie rock, pop, and psychedelic influences, creating a rich tapestry of musical colors that resonate with listeners. The singles released from the album have received positive airplay, contributing to its cultural significance in the indie music scene. "This Is This" not only marks a milestone in Grouplove's discography but also encapsulates a moment of candid introspection that many listeners can relate to, making it an essential listen in their catalog.

Review

The sound of "This Is This" is a kaleidoscope of energetic instrumentals and poignant lyrics that invite listeners into the band's world. The production is polished yet retains an organic feel, allowing the raw emotion of the songs to shine through. Lyrically, Grouplove explores themes such as personal growth, the complexity of relationships, and the importance of authenticity in an increasingly digital world. Songs like "Deleter" juxtapose upbeat melodies with serious reflections, creating a compelling contrast that keeps the listener engaged.

The artistic vision behind the album feels both introspective and expansive; it showcases Grouplove's ability to create music that is both catchy and meaningful. The vocal interplay between lead singers Christian Zucconi and Hannah Hooper adds a dynamic element, creating a sense of dialogue within the songs that enhances their emotional weight. Overall, "This Is This" successfully captures the essence of who Grouplove is as a band while also pushing their creative boundaries.

Highlights

• Catchy hooks and memorable choruses that are signature to Grouplove's style.
• Thoughtful and introspective lyrics that resonate with a wide audience.
• Strong vocal performances that showcase the band's dynamic range.

Weak points

• Some tracks may feel formulaic compared to earlier works.
• A few songs could benefit from more instrumental experimentation.
• The album may not appeal to those unfamiliar with the band's sound.

Overall evaluation

"This Is This" solidifies Grouplove's place in the indie pop landscape while also marking a period of growth and reflection for the band. The album balances catchy pop elements with deeper lyrical themes, making it a worthwhile listen for both fans and newcomers alike.