This Is Normal

Album overview

GusGus, the Icelandic electronic music collective, released their album "This Is Normal" in 2021 under the label GusGus Recordings. The album showcases the band's signature blend of house, techno, and pop influences, continuing their evolution since their formation in 1995. "This Is Normal" features a variety of collaborations, including contributions from longtime member and vocalist Daníel Ágúst and the return of singer and songwriter Urður Hákonardóttir, who brings a fresh dynamic to the group's already diverse sound. The recording of "This Is Normal" took place in their native Reykjavik, where the group has consistently drawn inspiration from the stark landscapes and vibrant culture of Iceland. The album consists of ten tracks, including singles like "Higher," "It’s Not the Same," and "Lost in the City," all of which highlight the group's adeptness at crafting infectious hooks over layered electronic soundscapes. The production is polished, with intricate arrangements that reflect both a contemporary aesthetic and the group's roots in the early electronic scene. Musically, the album stands as a testament to GusGus's ability to merge deep grooves with introspective lyrics, exploring themes of identity, connection, and the human experience in a post-modern world. The album has been well received in the electronic music community, praised for its innovative sound and emotional depth, while also marking a significant moment in GusGus's ongoing legacy as pioneers of Icelandic music.

Review

"This Is Normal" offers a captivating listening experience that both reflects and transcends contemporary electronic music trends. The sound is characterized by lush synths, driving beats, and ethereal vocals, creating an immersive atmosphere. Lyrically, the album delves into themes of normalcy and alienation, inviting listeners to reflect on their own experiences in a rapidly changing world. The juxtaposition of upbeat tracks with more contemplative moments showcases the band's artistic vision, revealing a nuanced understanding of the emotional spectrum. The production quality is impeccable, allowing each sonic layer to shine while maintaining a cohesive feel throughout the album. GusGus masterfully balances danceable rhythms with introspective lyrics, making the album suitable for both club settings and personal reflection. This duality illustrates the group's ability to cater to a wide audience while remaining true to their artistic roots.

Highlights

• Innovative blend of genres, merging house, techno, and pop elements.
• Emotionally resonant lyrics that explore deep themes of identity and connection.
• High production quality and intricate soundscapes that enhance the listening experience.

Weak points

• Some tracks may feel repetitive in structure for casual listeners.
• Not all songs achieve the same emotional impact, leading to a slight inconsistency.
• May not appeal to those who prefer more mainstream electronic music styles.

Overall evaluation

"This Is Normal" solidifies GusGus's place in the electronic music landscape, showcasing their unique sound and artistic maturity. While it has its imperfections, the album is a compelling exploration of contemporary themes through an electronic lens. Personal rating: 8/10 ```