The Beat Goes On

The Beat Goes On- Album Overview

The Beat Goes On is the second studio album by American electronic dance music trio Cash Cash, released on September 24, 2013, through Big Beat Records. Following their debut album, Take It to the Club, this release marks a significant evolution in their sound, showcasing a blend of electro house, progressive house, and pop influences. The album features a range of collaborations with prominent artists, including the hit single "Take Me Home," featuring Bebe Rexha, which became a commercial success and a staple in their live performances.

The production of The Beat Goes On is characterized by its vibrant synths, catchy hooks, and high-energy beats, all hallmarks of Cash Cash's signature style. Collaboratively produced by the trio—consisting of brothers Jean Paul and Alex Makhlouf and Samuel Frisch—the album encapsulates the spirit of the EDM boom of the early 2010s. Other notable tracks include "Lightning," featuring John Rzeznik of the Goo Goo Dolls, and "Surrender," which display the trio's ability to merge pop sensibilities with dance music effectively. The album further solidified their place in the electronic music scene, following their rise from producing remixes to creating original tracks that resonate with a global audience. The Beat Goes On not only reflects the duo's growth as artists but also their dedication to pushing the boundaries of the genre.

Review

The Beat Goes On successfully encapsulates the energetic essence of EDM while infusing pop elements that make it accessible to a broader audience. Cash Cash employs a vibrant palette of sounds, from pulsating bass lines to euphoric melodies, in tracks like "Take Me Home" and "Lightning." The lyrics often revolve around themes of love, joy, and the liberating power of music, which are delivered with infectious enthusiasm. The collaboration with Bebe Rexha on "Take Me Home" stands out, showcasing her powerful vocals against the backdrop of an exhilarating beat that perfectly aligns with the song's theme of escapism.

However, while the album excels in catchy hooks and production quality, some critics argue that it lacks depth in lyrical content, often sticking to common themes prevalent in the EDM genre. Despite this, Cash Cash's artistic vision shines through their ability to create anthems that ignite dance floors worldwide. The album effectively balances mainstream appeal with the innovative spirit of electronic music, making it a noteworthy contribution to the genre.

Highlights

• Catchy and infectious hooks that resonate with a wide audience.
• Strong collaborations that enhance the album's overall appeal.
• High-energy production that showcases the trio's talents and creativity.

Weak points

• Lyrical content may feel repetitive and lack depth at times.
• Some tracks may blend together, lacking distinctiveness.
• Reliance on pop formulas could alienate purist EDM fans.

Overall evaluation

Overall, The Beat Goes On is a vibrant and enjoyable album that captures the essence of its time in the EDM landscape. While it may have its limitations in lyrical depth, the infectious energy and production quality make it a significant work in Cash Cash's discography.