Nothin' Matters and What If It Did

Nothin' Matters and What If It Did- Album Overview

Released in 1980, "Nothin' Matters and What If It Did" is the third studio album by American rock musician John Cougar Mellencamp, who was then known simply as John Cougar. The album, produced by the legendary Tony Brown and released under the Riva Records label, showcases Mellencamp's signature blend of rock and heartland sounds that would come to define his career. Unlike his previous efforts, this album is notable for its more polished production and a focus on lyrical storytelling, reflecting the socio-political themes prevalent during the late 1970s and early 1980s.

The recording sessions took place in a mixture of studios, including the famed Criteria Recording Studios in Miami, Florida. Collaborators on the album included prominent musicians such as guitarist Larry Crane, who played a significant role in shaping the album's sound, along with keyboardist and producer Brown himself. The album features a total of ten tracks, including the notable singles "Ain't Even Done with the Night" and "This Time." These tracks helped Mellencamp gain traction on the Billboard charts, with "Ain't Even Done with the Night" reaching No. 17 on the Hot 100.

Thematically, "Nothin' Matters and What If It Did" explores the complexities of love, loss, and the American experience, serving as a precursor to Mellencamp's later works that would delve deeper into social commentary. While it did not achieve the massive commercial success of his subsequent albums, it remains a critical piece in his discography, marking his evolution as an artist and paving the way for his future hits.

Review

Musically, "Nothin' Matters and What If It Did" represents a transition phase for John Cougar Mellencamp, blending elements of rock, folk, and a touch of pop sensibility. The production by Tony Brown is crisp, allowing Mellencamp's gritty vocals to shine through while providing a solid backdrop of instrumentation. Lyrically, the album is rich, often reflecting on the themes of existential angst and the struggles of everyday life, which resonate with listeners seeking authenticity in music.

Tracks like "Ain't Even Done with the Night" and "This Time" encapsulate Mellencamp's ability to craft catchy hooks while delivering poignant messages. The lyrics often depict a longing for connection and a sense of disillusionment, capturing the essence of a generation grappling with change. Despite some criticism for its mainstream polish, the album retains a raw energy that draws listeners into Mellencamp's world, making it a noteworthy entry in his catalog.

Highlights

• Strong lyrical storytelling that captures the American experience.
• Catchy melodies and hooks that showcase Mellencamp's ear for pop-rock.
• Polished production that enhances the overall sound quality of the tracks.

Weak points

• Some tracks may feel overly polished compared to Mellencamp's more raw earlier work.
• Certain songs risk blending together due to similar musical structures.
• May lack the anthemic quality of his later, more successful albums.

Overall evaluation

"Nothin' Matters and What If It Did" is a significant step in John Cougar Mellencamp's evolution as an artist, blending his signature rock sound with polished production and poignant lyrics. While it may not be his most celebrated album, it lays the groundwork for his future successes and offers a glimpse into the artist's thoughtful songwriting and musical growth.