Go for It

Go for It- Album Overview

Released in 1982, "Go for It" marks a significant entry in the discography of Shalamar, the iconic R&B and funk group known for their dynamic sound and energetic performances. The album was produced under the Solar Records label, a prominent contributor to the West Coast sound that dominated the early '80s. The production team behind the album included the renowned songwriter and producer Leon Sylvers III, who played a pivotal role in shaping the group’s signature style. This album features a blend of disco, funk, and R&B, showcasing the seamless vocal harmonies of Jeffrey Daniel, Howard Hewett, and Jody Watley, the latter of whom would later embark on a successful solo career.

"Go for It" consists of standout tracks such as "This Is for the Lover in You," which became a significant hit, reaching the top of the R&B charts, and offering listeners an infectious groove combined with romantic lyrics. The album also features "I Can Make You Feel Good," another testament to Shalamar's ability to create danceable, feel-good tracks that resonate with audiences. The recording sessions took place in the heart of Los Angeles, bringing together talented musicians and vocalists that contributed to the album's polished sound.

The cultural significance of "Go for It" lies in its reflection of the early '80s music scene, blending elements of disco and funk with a modern R&B twist. It captures a moment in time when Shalamar was at the height of their popularity, influencing future generations of artists in the genres of funk and soul. The album's bold textures and rhythmic sensibilities continue to inspire contemporary musicians, cementing Shalamar's legacy in the annals of music history.

Review

"Go for It" is a vibrant showcase of Shalamar’s musical prowess, with a sound that is both nostalgic and timeless. The album opens with a lively beat that sets the tone for an engaging listening experience. The production is polished, allowing each instrument to shine while the harmonies of the trio blend effortlessly. Lyrically, the songs explore themes of love and desire, often delivered with an upbeat and playful spirit. Jeffrey Daniel's smooth falsetto and Howard Hewett's powerful vocals create a captivating balance, while Jody Watley's contributions add a fresh dynamic to the mix.

However, while the album excels in its upbeat tracks, some moments may feel formulaic, adhering closely to the pop-R&B tropes of the era. Despite this, the infectious rhythms and memorable hooks make it a delightful listen, perfectly capturing the essence of Shalamar's appeal. The overall artistic vision is clear: to create music that invites listeners to dance and feel good, which the group accomplishes admirably.

Highlights

• Catchy, danceable tracks that remain timeless.
• Strong vocal performances and harmonies from the trio.
• Production quality that showcases the energy of the early '80s music scene.

Weak points

• Some tracks may come off as formulaic within the genre.
• Lyrical themes can be repetitive at times.
• Occasional over-reliance on typical disco beats may limit diversity.

Overall evaluation

"Go for It" is a fun and spirited album that encapsulates the essence of Shalamar during their peak. While it may have its shortcomings in lyrical depth, the infectious energy and smooth production more than compensate, making it a staple for fans of classic R&B and funk.