22, A Million

22, A Million- Album Overview

Released on September 30, 2016, "22, A Million" is the third studio album by the American indie folk band Bon Iver, founded by Justin Vernon. The album was released under the Jagjaguwar label, following the critically acclaimed "Bon Iver, Bon Iver" (2011). This project marks a significant departure from the band’s earlier sound, embracing a more experimental approach that blends elements of electronic music, hip-hop, and avant-garde influences. The album was primarily recorded at Vernon’s studio in Eau Claire, Wisconsin, known as April Base, and it reflects a collaborative effort with a range of artists and producers, including Kanye West collaborator and producer, BJ Burton. The album features 10 tracks, including standout singles like "22 (OVER S??N)" and "33 “GOD”," which showcase Vernon’s innovative use of sampling and layered vocals, coupled with abstract lyrical themes. The production employs a unique sonic palette, integrating synthesizers, auto-tuned vocals, and unconventional song structures that challenge traditional folk music norms. "22, A Million" received widespread critical acclaim upon its release and was noted for its cultural significance in pushing the boundaries of genre, illustrating how Bon Iver reshaped the landscape of contemporary music.

Review

"22, A Million" represents a bold artistic evolution for Bon Iver, moving away from their roots in acoustic instrumentation towards a rich, textured soundscape that feels both intimate and expansive. The album’s use of abstract lyrics invites listeners to interpret the themes of loss, identity, and existential reflection in a personal way. The sonic experimentation, marked by glitchy production techniques and unconventional song structures, creates an immersive experience that stands apart in the indie music scene. Tracks like "715 - CR??KS" exemplify this, featuring stark vocals over a minimalist backdrop that evokes a haunting sense of vulnerability. Vernon’s ability to intertwine emotional depth with innovative sound design is a testament to his artistic vision. The juxtaposition of organic and electronic elements throughout the album forms a cohesive narrative that resonates with listeners on multiple levels. The inclusion of numerology and personal anecdotes further deepens the album’s allure, positioning it as both a personal diary and a broader commentary on the human experience.

Highlights

• Innovative blend of genres, merging folk with electronic and hip-hop elements.
• Emotionally resonant lyrics that invite deep personal interpretation.
• Exceptional production quality, showcasing a rich soundscape that enhances the listening experience.

Weak points

• Some listeners may find the experimental sound challenging or inaccessible.
• Abstract lyrics may leave some fans of traditional songwriting feeling disconnected.
• The shift in style may not appeal to purists of Bon Iver's earlier work.

Overall evaluation

"22, A Million" stands as a bold statement in Bon Iver's discography, marking a transformative phase in their sound and artistic direction. Its innovative approach to music production and emotional storytelling has left a lasting impact on the indie music landscape.