A Trilogy’s Grand Finale
“Hurry Up Tomorrow” represents a defining moment in The Weeknd’s career. This album will close the chapter on his extraordinary trilogy, following the critically acclaimed “After Hours” (triple platinum in Italy) and “Dawn FM” (platinum in Italy). Both albums redefined modern pop, and the concluding part of this saga promises to be yet another groundbreaking addition to his legacy. To celebrate the release, The Weeknd will perform an unforgettable show at the Rose Bowl Stadium in Pasadena, California, on Saturday, January 25. The event promises to go beyond expectations, with the stage covering the entire stadium for an immersive experience unlike any concert before.
A Record-Shattering Career
Ahead of “Hurry Up Tomorrow,” The Weeknd has shattered unprecedented Spotify milestones. This week, he became the first artist in history to achieve 22 tracks with over 1 billion streams each. He also holds the record for the highest number of monthly listeners on the platform, surpassing 120 million—a reflection of his unparalleled global appeal. His recent singles point to the brilliance of his new direction. "São Paulo", featuring Anitta, has lit up charts, while "Timeless", produced by Pharrell Williams and performed with Playboi Carti, debuted in the Top 3 of the Billboard Hot 100. Tracks like "Dancing in the Flames" remain in heavy rotation on Italian radio, fueling anticipation.
Achievements That Redefine Success
The Weeknd’s prowess is not just about his streaming numbers. He has accumulated 46 platinum certifications and 21 gold certifications in Italy alone. Legendary tracks like "Earned It (Fifty Shades of Grey)", which won a GRAMMY® Award and earned an Oscar nomination, recently achieved Diamond certification from the RIAA, his fifth track to gain this status. Other generational hits like "Blinding Lights" (6x platinum in Italy) and "Starboy" (featuring Daft Punk, 2x platinum in Italy) solidify his place as one of the greatest artists of all time. Furthermore, his impact extends far beyond music. The Weeknd also showcased his versatility as the protagonist and producer of HBO’s "The Idol", which won an Emmy in 2024 for "Outstanding Choreography for Scripted Programming." Tracks like "Popular", featuring Madonna and Playboi Carti, and "One of the Girls", featuring Jennie and Lily-Rose Depp, became prominent hits tied to the show.
Join the Celebration
The Weeknd’s upcoming release is more than just an album—it’s a moment in music history. With “Hurry Up Tomorrow” closing out an era of storytelling and sonic evolution, it's clear why he's holding the world’s gaze. Be part of the movement. Preorder the album today and count down to January 25, when The Weeknd will take to the Rose Bowl stage for what promises to be a legendary performance. This is more than a concert or an album—it's an experience.
