That's Them

That's Them- Album Overview

"That's Them," released in 1994, is the debut studio album by the New Jersey hip-hop duo Artifacts, comprised of El Da Sensei and Tame One. The album is a significant entry in the underground hip-hop scene of the 90s, showcasing a blend of East Coast rap with intricate lyricism and a unique approach to production. Released under the influential label Big Beat Records, "That's Them" stands out for its innovative use of samples and its gritty, authentic sound, reflecting the urban landscape of the time.

The production on the album features contributions from notable producers such as K-Def and Showbiz, whose work helped shape the sonic aesthetic of the project. The album includes standout tracks like "Wrong Side of da Tracks," which became a cult classic and is regarded as one of the definitive tracks of the underground hip-hop movement. "That's Them" consists of 12 tracks that depict the struggles and realities of street life, delivered with a creative flair that resonates with audiences even today.

Artifacts' artistic vision is characterized by their clever wordplay and dynamic flows, which earned them a dedicated following. The album's cultural significance is underscored by its impact on the underground scene, inspiring countless artists in the genre. The rawness and authenticity of "That's Them" capture the essence of 90s hip-hop, making it a timeless piece that continues to influence the genre. As a product of its time, the album offers not just a musical experience but also a glimpse into the social issues prevalent during its release.

Review

"That's Them" is a compelling listen that expertly blends lyrical dexterity with inventive production. The album opens with "The Ultimate," setting the tone with its hard-hitting beats and confident delivery. Throughout the project, El Da Sensei and Tame One display their distinct personalities, balancing humor and seriousness in their verses. The use of samples is not only creative but also serves to enhance the storytelling aspect of the lyrics, making tracks like "C'mon Wit da Git Down" particularly memorable.

Lyrically, the duo dives deep into their experiences, tackling themes of identity, community, and resilience. Their chemistry is palpable, and each track showcases their ability to complement each other's styles. While the production can sometimes feel a bit dated, it adds to the nostalgic charm of the album, grounding it firmly in the early 90s hip-hop landscape. Overall, "That's Them" represents a crucial moment in hip-hop history, capturing the spirit of an era that continues to influence the genre today.

Highlights

• Intricate lyricism that reflects personal and social themes.
• Strong production with memorable beats and samples.
• Cult classic status with lasting influence on underground hip-hop.

Weak points

• Some tracks may feel dated to contemporary listeners.
• Limited commercial appeal compared to mainstream hip-hop releases.
• Occasional inconsistency in track pacing and flow.

Overall evaluation

"That's Them" is a landmark debut that showcases the raw talent of Artifacts and their contributions to the hip-hop genre. Despite some minor drawbacks, the album remains a powerful testament to 90s underground hip-hop culture.