Hold On It’s Easy

Hold On It’s Easy- Album Overview

"Hold On It’s Easy" is the fifth studio album by the British alternative rock band Cornershop, released on June 24, 2002. The record was released through the band's own label, Ample Play Records, marking a significant step in their artistic independence. This album showcases the band’s signature blend of rock, pop, and Indian music influences, a hallmark of their sound since their emergence in the early '90s.

The recording of "Hold On It’s Easy" took place in various locations, with the band employing a range of collaborators, including notable figures such as producer and musician John Leckie, who had previously worked with them on their breakthrough album, "When I Was Born for the 7th Time." The album's production emphasizes a lo-fi aesthetic that complements its eclectic mix of genres, which includes elements of Britpop, psychedelic rock, and Punjabi music.

Singles from the album, like "Shampoo" and "Topknot," received moderate airplay and contributed to the band's ongoing relevance in the UK music scene. Lyrically, the album explores themes of identity, culture, and the human experience, reflecting the band's South Asian heritage while also tackling broader societal issues. "Hold On It’s Easy" is often viewed as a continuation of Cornershop's cultural commentary, which has resonated with audiences seeking authenticity in a rapidly changing musical landscape.

Review

The sound of "Hold On It’s Easy" is a vibrant tapestry that blends jangly guitars with infectious grooves, creating an inviting atmosphere that is both engaging and thought-provoking. The band’s use of diverse instrumentation, including traditional Indian instruments alongside conventional rock setups, showcases their ability to transcend genre boundaries. Lyrically, the album reflects a certain introspection, balancing personal narratives with broader cultural critiques, providing listeners with both a soundtrack and food for thought.

Cornershop's artistic vision shines through in this record, as they effectively communicate the complexities of multicultural identity while maintaining a sense of humor and warmth. The standout track "Topknot" exemplifies this balance, combining catchy melodies with incisive lyrics that critique societal norms. The album, while perhaps not as commercially successful as their earlier works, solidifies Cornershop's place in the alternative music canon, illustrating their evolution as artists who remain steadfast in their message of inclusivity and self-expression.

Highlights

• Eclectic blend of genres and cultural influences.
• Thoughtful and introspective lyrics that resonate with a diverse audience.
• Strong production quality that enhances the album's lo-fi charm.

Weak points

• Some tracks may feel less impactful compared to the band's earlier hits.
• Occasional uneven pacing throughout the album.
• Limited commercial appeal may overshadow its artistic merit.

Overall evaluation

"Hold On It’s Easy" is a testament to Cornershop's enduring creativity and commitment to their roots. While it may not achieve the same level of acclaim as their earlier works, it stands as a strong entry in their discography, offering listeners a rich blend of sound and substance.